{"product_id":"palabra-y-poder-curso-oratoria-negociacion","title":"Words and Power · Course in public speaking, persuasion and negotiation (PDF)","description":"\u003cp\u003e\u003cstrong\u003eSpeaking well, persuading and negotiating are almost always taught separately and almost always needed together.\u003c\/strong\u003e Words and Power is a 48-page written PDF course for anyone who has to speak in meetings, present their work, sell what they do, ask for a salary or discuss a price, and has so far done it by ear. Available in English and Spanish: choose the language before you buy.\u003c\/p\u003e\u003ch3\u003eWhat’s included\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e8 modules, 47 lessons and 21 timed exercises\u003c\/strong\u003e, designed to be done with a phone and a notebook.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublic speaking (3 modules):\u003c\/strong\u003e answering in an orderly way in one minute, what to do with nerves and going blank, building a speech around a single idea, openings and closes, pauses, filler words, rehearsal and hostile questions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePersuasion (2 modules):\u003c\/strong\u003e the seven principles of influence and how to spot when they’re being used on you, the effect of giving a reason, framing and anchoring, how to respond to a “no”; and a practical reading of Machiavelli’s \u003cem\u003eThe Prince\u003c\/em\u003e: the power map, the fox and the lion, “feared or loved” read properly, and what you shouldn’t copy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNegotiation (3 modules):\u003c\/strong\u003e interests versus positions, your alternative, the three numbers, bargaining chips, who names the first figure, questions and listening, concessions, ten pressure tactics with their answers, negotiating by WhatsApp or email and three guided cases (pay rise, client asking for a discount, rent or supplier).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e28 scripts\u003c\/strong\u003e: ready-made lines for opening, asking, naming a price, conceding, saying no and closing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8-week plan\u003c\/strong\u003e with a real-world challenge each week and \u003cstrong\u003e4 worksheets\u003c\/strong\u003e (speech card, self-assessment rubric, negotiation sheet and field notebook).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e22 cited sources\u003c\/strong\u003e: Aristotle, Cicero, Quintilian, Plutarch and Machiavelli, and studies published in Science, the Journal of Personality and Social Psychology and the Journal of Experimental Psychology, plus the reference books by Fisher and Ury, Cialdini and Voss.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it’s for\u003c\/h3\u003e\u003cp\u003eFor employees, freelancers, students and anyone who wants to explain themselves better and negotiate with a method. No previous experience or audience needed.\u003c\/p\u003e\u003ch3\u003eWhat it isn’t\u003c\/h3\u003e\u003cp\u003eIt’s a written course, with no videos: you read it, do the exercise and record yourself. It doesn’t promise a pay rise, a sale or any specific result: that depends on your practice and the other party. It doesn’t teach manipulation; it explains pressure tactics so you can recognise them. It doesn’t replace a lawyer or employment adviser in matters with legal consequences.\u003c\/p\u003e\u003ch3\u003eHow you receive it\u003c\/h3\u003e\u003cp\u003eDigital product: you get the PDF download link straight after purchase. Nothing physical is shipped.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAs this is digital content downloaded immediately, by starting the download with your express consent you lose the right of withdrawal.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mablow","offers":[{"title":"Spanish","offer_id":58732514410827,"sku":"MABLOW-PALABRA-Y-PODER-PDF","price":18.0,"currency_code":"EUR","in_stock":true},{"title":"English","offer_id":58863046525259,"sku":null,"price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1087\/7701\/3579\/files\/cover-tienda_462f1a57-da34-4908-934f-a17e4de56aab.png?v=1791373743","url":"https:\/\/mablowstores.myshopify.com\/en\/products\/palabra-y-poder-curso-oratoria-negociacion","provider":"Mablow","version":"1.0","type":"link"}